Wednesday, June 10, 2009

What Happened To Isaac Mizrahi For Target Wedding Dresses?

What has happened to the much hyped line by Isaac Mizrahi wedding dresses that he designed for Target? They seemed to have disappeared from the radar.

Issac Mizrahi designed a very simple, inexpensive (cough, cheap) wedding dresses for Target that were hyped as THE wedding dress that was going to take the country by storm. I personally thought the dresses were glorified out dated brides maid dresses cut in white or ivory. The fit on the models was bad. I saw several of them and the fabric left a lot to be desired. (cough, cheap fabric).

Now, I like Target for deals on huge boxes of laundry detergent. And I'm not questioning Isaac Mizrahi's design talent. I just think its darn near impossible to deliver a quality, good fitting dress for under a $100.00. Brides shopping in this price range want style...they want more than Target offered in these dresses.

A few weeks ago, I found several on clearance, but they seem to have disappeared. Hey, Isaac, the next time you decide to do a cheap wedding dress line, call me. I have some ideas to share. In the meantime, it looks like this idea sunk.

Isaac Mizrahi with one of his wedding dress designs. Here's what I see as wrong with this dress....the straight across neckline is not flattering when you add the sheer panel. Sheer panel tops have not been popular in years. The fit of the skirt on the hips is bad and there isn't enough flare in the bottom of the skirt to balance the dress. And the flare is too low for anyone shorter than model length.

And why am I am expert? I've sold wedding dresses for eons..and my mother is a dress designer who taught me everything she knows. I can do pattern making, I can slope, I can tailor, I can and do any bridal alterations. Isaac, take away the sheer panel. Cut the dress strapless with a sweetheart neckline and add minimal beading, adjust the fit on the hips and flare out the skirt higher than the knee area and you have a winner on different body types. Call me Isaac or call me Target.
There IS a market for inexpensive wedding dresses.

1 comment:

  1. There is obviously a lot to know about this. I think you made some good points in Features also.


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