This is what a bride in 1970 looked like from Alfred Angelo's point of view. These photos are from Bride Magazine's spring forecast 1970. It was an insert ad and I find it interesting that they called the bride...the girl! In the 60's and 70's, the brides were a lot younger, many of them marrying right out of high school at the age of 17 or 18, so that's definitely a young girl.
The dresses were designed by Edythe Vincent Piccone, wife of the owner of Alfred Angelo, Vincent Piccione. The Piccione family still runs Alfred Angelo. The Piccione's opened a bridal salon in Pennsylvania in the 1930's and decided there were not enough choices for brides on a budget, so Edythe designed and produced the dresses. They named the company Alfred Angelo. I remember long ago hearing why the company had that name, but its somehow lost in my brain.
|Another high neck bishop sleeve dress, this time just an A-line with chapel train. Not loving the huge bow on the veil, later in the 80's the bow moved from the head to the rear back waistline, giving us years of butt bows.|
|Two similar bodied dresses, both with a bateau neckline and empire waistlines. Check out the groom in the turtleneck, very 60's and 70's chic.|
|See the waistline? Empire again! Huge bell sleeves, long cathedral train with flowers in the hair. The groom is wearing a ruffled tux shirt, so Vegas lounge lizard! Hope that trend never comes back!|