Monday, October 1, 2007

Why is it so hard to shop for my wedding dress?

The quest for the dress seems harder than finding your true love. Why? The media is bombarding you thousands and thousands of glossy images of beautiful Photoshopped tall thin models with a full mane of hair extensions. She's professionally made up, lit for photos, her dress is pinned to fit her exactly and she's posed. Her make up artists, hairdressers, stylists and photographers are world class professionals. You see the pic...that's the look I want!

So you shop and shop until you realize that you aren't going to look like the gal in the pic. She doesn't even look like the gal in the pic in person. Trust me, I've seen and met some of them. Sometimes the dress doesn't even look the same in person!

Today's bride doesn't just thumb through a Bride's magazine. She spends hours and hours on the net perusing wedding dresses. She posts on boards and asks opinions from other brides who she's not met in person. She shops with a possee of friends. She's confused, she's got too many opinions and too many people telling her what she should wear. She's got too many images of wedding dresses dancing through her head. She is suffering from "white blur" a bridal term meaning after awhile all wedding dresses start to look alike.

So what to do? I tell brides to take a break from dress shopping for a week. Stay off the boards, stay off the net, stay out of bridal salons. Don't talk about your wedding dress, don't think about it for one week. Clear your head and open your mind. Your focus should be to open your mind to new possibilities. You can't and you SHOULDN'T purchase a dress from a photo. Focus on another aspect of your wedding.

My next post will be about how to prepare and shop for your wedding dress. Remember, take a one week dress vacation. You'll be so glad you did!

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